Categoria: Uncategorized

Sono ammirato dalla lucida visionarietà di Christopher Locke. Mi chiedo se non debba essere lettura obbligatoria nei corsi di marketing.

“Business created mass markets through broadcast advertising, the same stentorian voice of command-and-control it used on workers, but in this case applied to the marketplace. “Shut up and do what you’re told” is not that much different a proposition from “shut up and buy our product.” The “shut up” part was built in to broadcast, as there was never any back-channel — never a way to ask questions. The 30-second jive-and-jingle TV spot was never an invitation to converse.

The Internet brings something different into the world. It has connected people person-to-person, and the people so connected are today talking among each other about things they truly value. People are telling stories. With the advent of the Internet, markets have again become open, unconstrained conversations. Free talk. And the best conversations, the ones people gravitate toward, are based on stories. If the pitch is the epitome of broadcast, the story embodies the essential character of the Web. Stories, like conversations, don’t have targets, fixed goals, Q2 objectives. They circumambulate their subjects. They explore. They don’t have mission statements.

Ricevo via email (non richiesta, ma non facciamo i difficili) la segnalazione in inglese di questo nuovo sito (italiano) che si propone questo ambizioso obiettivo:

“DNAmusic is a new music portal, a link between emerging bands and experts of the music scene.

You can promote your band by creating your own web page in our portal and take advantage of the Artist Plus service to spread your music.

You can manage your own web page Artist Plus directly from your home, through an access control user/password protected.”

Capisci? Tu puoi creare la tua pagina sul loro portale e controllarla direttamente da casa! Che prodigio della tecnica!

E poi tu puoi vantarti con gli amici: “Io ci ho l’Artist Plus! Che mi mette in contatto con gli esperti!”.

Gli altri, meschini, si fanno le pagine da soli, si fanno un blog, si affidano a Google: roba per perdenti.

Mentre facevo ordine nell’aggregatore (qui l’elenco dei miei feed in formato opml), notavo che molti splinderiani, pur potendo attivare i feed RSS, ancora non l’hanno fatto. E alcuni, che l’hanno fatto, non pubblicano il link al feed.

Approfittate delle vacanze di Pasqua e mettete in ordine, per favore. Grazie dell’attenzione.