Il rapporto consiglia il web web sociale con entusiasmo, anche per le aziende grandi e piccine. Alla fine dell’introduzione, dice:
This special report will examine these issues in detail. It will argue that social networks are more robust than their critics think, though not every site will prosper, and that social-networking technologies are creating considerable benefits for the businesses that embrace them, whatever their size. Lastly, it will contend that this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.
Sono sedici pagine, adesso me le vado a leggere con calma.