Questo mistero mi ha sempre appassionato: se io non li clicco e tu non li clicchi, e se Mafe ancora si ricorda di quella singola volta che ne ha cliccato uno, chi diavolo clicca i banner? Ebbene, cominciano ad affiorare alcuni indizi:
This week, in a study called “Natural Born Clickers,” Starcom USA, Tacoda, and comScore found that “the 6% of the online population accounting for most of the click-throughs skews toward male Internet users ages 25 to 44 with household income under $40,000” (For the record, 2006 median U.S. household income was $48,201.) [see news brief; anyone have the full report?]
“The study also found that their heavy clicking did not reflect high spending levels offline. They were also more likely to visit auction, gambling and career sites. The findings suggest that high click-through rates don’t necessarily boost branding campaigns.”
In other words, “the click is dead.”
D’altra parte il numero di clic per pubblicità vista è così basso da poter essere tranquillamente attribuito a un semplice errore del mouse.