Pompous, insecure jerks

Guy Kawasaki (via [mini]marketing):

“I think that most key influencers are pompous, insecure jerks who take themselves way too seriously. And I say this knowing that you can rightfully accuse me of being one of them.”

Pare che nel rapporto tra aziende e blog, limitarsi alla lista dei “soliti noti” sia controproducente. Long tail rulez!