Marketing to the New Influentials?

Ancora Doc Searls sul marketing nell’era di internet. Quote of note:

“Think for a minute about how much more useful (or obsolete) marketing would be if customers had actual relationships, or the means to initiate relationships ? on the customers’ terms ? when and where they wanted to initiate them?

Wouldn’t it be handy if customers could, at their discretion, by themselves or in whatever groups they feel like assembling (in the wild open and free marketplace, rather than in any vendor’s or intermediary’s silo), tell vendors what they are looking for, and under what conditions? Including what they are willing to pay?”

Il sogno degli uni è l’incubo degli altri?