Deep Linking è bello

Ancora perle di saggezza dal guru dell’usabilità Jacob Nielsen, questa volta sulla pratica del deep linking: collegamenti a pagine specifiche di un sito, saltando la home page.

Pratica malvista da molti: Ticketmaster addirittura ha fattto causa contro quei siti che mettevano collegamenti a specifici concerti invece che alla pagina principale. Altri si sono lamentati presso i motori di ricerca.

faccia da guru

Invece Nielsen ha studiato il problema e dice:

A website is like a house with a million entrances: the front door is simply one among many ways to get in. A good website will accommodate visitors who choose alternate routes. Here are three guidelines for enhancing usability for users who enter your site at interior pages:

Tell users their arrival point, and how they can proceed to other parts of the site by including these three design elements on every single page:

Company name or logo in upper left corner

Direct, one-click link to the homepage

Search (preferably in the upper right corner)

Orient the user relative to the rest of the website. If the site has hierarchical information architecture, a breadcrumb trail is usually the best way to do this. Also, include links to other resources that are directly relevant to the current location. Don’t bury the user in links to all site areas or to pages that are unrelated to their current location.

Don’t assume that users have followed a drill-down path to arrive at the current page. They may not have seen information that was contained on higher-level pages.

Naturalmente se hai davvero bisogno di escludere una pagina dai motori di ricerca, puoi sempre aggiungere alla HEAD questa riga di codice:

<META NAME="robots" CONTENT="noindex">

Required reading nel corso “How to build a better website”