Many years ago I stumbled into the Cluetrain Manifesto and was immediately sold on the idea. The only minor objection I had was: why this obsession with marketing, and specifically with big multinational corporations marketing?
In our Europe of small shops and artisans, markets never ceased to be conversations.
With “Gonzo Marketing – winning though worst practices”, Chris Locke [!] insists trying to explain to BigCos how to do marketing in the era of blogging.
To me, it looks like he is trying to explain to dinos how to survive the imminent glaciation.
I could not care less.